How do I replace Google Analytics?
5 open source alternatives that can cover different use cases of Google Analytics — each with its real fit, not a "replaces it completely" promise.
Can replace Google Analytics for site traffic and visits with a minimal-data approach, no cookies, and no user identifiers by default, with importable history from GA.
Limitation: Needs ClickHouse, somewhat heavier to self-host, and offers less analytical depth than GA4 for complex ecommerce.
Can replace Google Analytics for basic multi-site traffic analytics from a single dashboard.
Limitation: Less detailed reports than GA4 or Matomo.
Can replace Google Analytics with the most complete coverage among the open source alternatives: heatmaps, session recording, funnels and advanced segments.
Limitation: Heavier interface, needs more resources than Plausible or Umami.
Can replace Google Analytics for a minimalist dashboard of visits and custom events.
Limitation: Much more basic reports than GA4.
Can replace Google Analytics for visits and referrers, with the lightest deploy in the whole category (a single binary).
Limitation: Not built for complex product analytics.
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