Plausible Analytics vs Umami: which one to choose in 2026?
Both are open source alternatives to Google Analytics. We compare license, tech stack and features to help you decide which fits your team best.
| Plausible Analytics | Umami | |
|---|---|---|
| Category | Web Analytics | Web Analytics |
| License | AGPL-3.0 | MIT |
| GitHub stars | 21k | 25k |
| Tech stack | Elixir, Phoenix, ClickHouse, PostgreSQL | Next.js, PostgreSQL/MySQL |
| Replaces | Google Analytics | Google Analytics |
Umami has more GitHub stars, which usually indicates a larger community (not necessarily that it's the best option for your use case).
Plausible Analytics
Cookie-free web analytics, an alternative to Google Analytics.
Pros
- Privacy by design
- Far simpler to read than GA4
Things to consider
- Requires ClickHouse, somewhat heavier to self-host
- Less analytical depth than GA4 for complex ecommerce
Umami
Minimalist web analytics, very easy to self-host.
Pros
- MIT license
- Deploys as a single container + database
Things to consider
- Less detailed reports than GA4 or Matomo
Key features
Plausible Analytics
- Under-1KB script, doesn't slow down your site
- No cookies or consent banner needed
- Single-page dashboard
- Imports historical data from Google Analytics
Umami
- Multi-site from a single dashboard
- Custom events
- Own API for reporting